Hong Kong Tourism Board Launches Autumn Campaign with Record Cultural and Culinary Events
Event summary
- Hong Kong Tourism Board announces autumn campaign with 10+ major events from September to December 2026.
- Mid-Autumn Festival features international lantern display with artistry from over 20 countries (17-27 September).
- Sun Hung Kai Properties Hong Kong Cyclothon on 11 October offers 56km and 32km cycling routes through urban landscapes.
- Hong Kong Wine & Dine Festival (29 Oct - 1 Nov) includes 300+ booths and signature dishes from 100+ restaurants.
The big picture
Hong Kong Tourism Board's autumn campaign represents a strategic push to solidify the city's position as Asia's events capital, competing with regional hubs through unique cultural and culinary experiences. The multi-month program targets diverse visitor segments while leveraging Hong Kong's status as a global crossroads of cultures. Success will depend on execution quality and ability to convert event attendance into sustained tourism growth.
What we're watching
- Tourism Recovery
- Whether Hong Kong can sustain visitor growth following post-pandemic recovery efforts.
- Event Differentiation
- How unique cultural offerings will position Hong Kong against regional competitors like Singapore and Tokyo.
- Economic Impact
- The pace at which increased tourism events translate into measurable economic benefits for local businesses.