Hong Kong Tourism Board Launches Year of the Horse Festivities with Cathay-Sponsored Night Parade

Event summary

  • The Hong Kong Tourism Board (HKTB) kicked off its Year of the Horse celebrations with the 'Cathay International Chinese New Year Night Parade' on February 17, 2026.
  • The parade features 60 floats and performing groups, including debuts from McDonald’s Hong Kong, The Hong Kong Brand Toy Association, and Lam Tsuen Wishing Square.
  • Cathay has been the title sponsor for 24 consecutive years, celebrating its 80th anniversary with a classic aircraft float.
  • The event is part of a citywide festive line-up under the theme 'Everywhere A Wish', aiming to attract international visitors.
  • Spectator stand tickets for the parade are priced at HK$600, $550, and $450, with free viewing along designated routes.

The big picture

The HKTB's Year of the Horse celebrations, led by the Cathay-sponsored night parade, underscore Hong Kong's strategic focus on tourism and cultural exchange. The event aligns with broader efforts to position Hong Kong as a global hub for international cultural events, leveraging long-term sponsorships and diverse partnerships to drive visitor attraction and economic vibrancy. The scale of the festivities, with 60 floats and performing groups, highlights the city's commitment to vibrant, citywide celebrations.

What we're watching

Visitor Attraction
The effectiveness of the 'Everywhere A Wish' theme in drawing international visitors to Hong Kong during the festive season.
Sponsorship Impact
How Cathay's long-term sponsorship and the involvement of other partners will influence the parade's global reach and local engagement.
Cultural Exchange
The role of international performing teams in enhancing Hong Kong's reputation as a hub for East-meets-West cultural events.

Related topics

Tourism