Holley Performance Brands Names New General Counsel Amid Leadership Transition

Event summary

  • Sarah Apple appointed Senior Vice President, General Counsel & Corporate Secretary at Holley Performance Brands, effective May 15, 2026.
  • Apple joins from REV Group, where she led SEC reporting and M&A initiatives.
  • She succeeds Carly Kennedy, who departs after strengthening Holley’s legal and governance capabilities.
  • Apple brings experience in corporate governance, regulatory compliance, and strategic transactions from roles at REV Group and Regal Rexnord.

The big picture

Holley Performance Brands’ appointment of Sarah Apple as General Counsel underscores the company’s focus on strengthening corporate governance and regulatory compliance amid a competitive high-performance automotive market. Apple’s background in strategic transactions and operational matters suggests a potential emphasis on M&A and operational efficiency, key factors in scaling within the fragmented aftermarket sector.

What we're watching

Governance Dynamics
How Apple’s experience in public-company governance will shape Holley’s strategic direction and regulatory compliance.
Strategic Transactions
Whether Apple’s M&A background will accelerate or alter Holley’s growth through acquisitions.
Operational Continuity
The pace at which Apple integrates into Holley’s leadership team and addresses any lingering governance challenges.