Holley Inc.

Holley Performance Brands, officially known as Holley Inc., is a leading designer, marketer, and manufacturer of high-performance automotive aftermarket products. Headquartered in Bowling Green, Kentucky, the company's mission is to deliver performance, safety, fun, and excitement to automotive enthusiasts globally. Founded in 1896, Holley has a long history of innovation, initially focusing on carburetors and evolving to become a key supplier in the automotive industry.

Holley offers an extensive product catalog that includes fuel systems (such as carburetors and EFI systems), engine components, exhaust systems, ignition systems, tuners, and essential safety equipment. The company caters to a diverse customer base, including automotive enthusiasts, professional racers, and builders, across four primary consumer verticals: Domestic Muscle (recently rebranded to American Performance), Modern Truck & Off-Road, Euro & Import, and Safety & Racing. Holley's portfolio comprises over 70 iconic brands, including Holley EFI, MSD, Flowmaster, Hurst, Simpson, Stilo, HANS, RaceQuip, APR, DiabloSport, and NOS.

Under the leadership of President and CEO Matthew Stevenson, Holley Performance Brands continues to expand its market presence and product offerings. Recent notable developments include the acquisition of Italian motorsports racewear brand HRX in March 2026, the appointment of Del Bohlman as Vice President of its Safety & Racing Division in January 2026, and the launch of Holley Swap Essentials kits in April 2026 to simplify engine installations. The company also expanded its automotive chemicals portfolio in March 2025. Holley Inc. became a publicly traded entity on the NYSE under the ticker HLLY in July 2021, following a merger with Empower Ltd., and remains a dominant force in the automotive aftermarket.