Holley Performance Brands Names New VP for Safety & Racing Division
Event summary
- Del Bohlman appointed VP of Safety & Racing Division, effective January 1, 2026.
- Bohlman succeeds Brian Appelgate, who retires after a 4-decade career.
- Bohlman brings 20+ years of global leadership in powersports and performance sectors.
- Safety & Racing Division serves motorsports participants with brands like Simpson, Stilo, HANS, and RaceQuip.
The big picture
Holley Performance Brands is doubling down on its Safety & Racing Division, a strategically important growth platform. The appointment of Del Bohlman, with his extensive global leadership experience, signals a push to expand the division's reach across motorsports and powersports markets. The division's strong brand equity and regulatory compliance position Holley as a leader in motorsports safety, with long-term growth opportunities.
What we're watching
- Strategic Growth
- How Bohlman's global experience will drive expansion in motorsports, motorcycle, and powersports markets.
- Operational Execution
- Whether Holley can sustain growth momentum in the Safety & Racing Division post-Appelgate.
- Market Penetration
- The pace at which Holley can capitalize on emerging racing disciplines with its differentiated product portfolio.
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