Bouygues Telecom Launches AI-Powered Spam Call Protection in France…

Event summary

Bouygues Telecom is the first French mobile operator to offer app-free nuisance call protection using Hiya's AI-powered technology.
The service leverages Hiya's database of 28 billion call events monthly and 550 million global users.
Pricing starts at €2 per month for consumers and €1 per month for businesses, launching October 5 and October 12 respectively.
The service complements Bouygues Telecom's existing Branded Calling solution for business identification.

The big picture

This launch comes as Branded Calling expands across French networks, addressing both sides of call trust. Hiya's technology is already deployed in 40 countries with nearly 20 mobile operators, serving over 550 million users. The service positions Bouygues Telecom as a leader in AI-driven telecom innovation, potentially setting a new standard for call protection in Europe.

What we're watching

Market Adoption: How quickly French consumers and businesses will subscribe to the €2 and €1 monthly services respectively.
Competitive Response: Whether other French mobile operators will follow with similar AI-powered call protection services.
Regulatory Impact: The pace at which regulators may intervene in AI-powered call screening technologies.