Ninety Nine Restaurants Boosts Job Applications 122% with HireClix Career Site Overhaul
Event summary
- Ninety Nine Restaurants saw a 122% year-over-year increase in job applications after partnering with HireClix to transform its career site.
- The updated career site delivered a 700% boost in visibility on Google and AI agents within two months of launch.
- HireClix's location-based landing pages and Second Chance functionality helped reduce candidate drop-off rates.
- Ninety Nine operates 93 restaurants across New England and upstate New York, competing for hourly and management talent.
The big picture
Ninety Nine's success highlights the growing importance of a seamless digital candidate experience in an industry plagued by high turnover and labor shortages. The partnership with HireClix reflects a broader trend where companies are investing in owned recruitment channels to reduce reliance on third-party job boards. With over 90 locations, Ninety Nine's ability to scale this approach could set a benchmark for regional dining chains.
What we're watching
- Sustainability of Growth
- Whether Ninety Nine can maintain the surge in qualified applications amid ongoing labor shortages.
- Competitive Edge
- How HireClix's location-specific recruiting tools will impact Ninety Nine's ability to attract talent in tight labor markets.
- Industry Adoption
- The pace at which other hospitality chains adopt similar career site enhancements to improve hiring outcomes.
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