Hims & Hers Expands into Australia with Pilot Rebrand — Hims & Hers Health, Inc.

Event summary

Hims & Hers officially launched its Hims brand in Australia on August 31, 2026, rebranding Eucalyptus' men's health platform, Pilot.
The rebrand maintains existing treatment plans and provider relationships while extending care team availability to 24/7.
Tim Doyle, former CEO of Eucalyptus, now oversees the Australian market as Hims & Hers Senior Vice President of International.
Dr. Matt Vickers serves as Chief Medical Officer of Hims Australia, ensuring adherence to local clinical standards.

The big picture

Hims & Hers' expansion into Australia follows its acquisition of Eucalyptus, marking a strategic move to consolidate its position in the global men's health market. The rebranding of Pilot to Hims underscores the company's focus on leveraging its established platform to enhance healthcare access and outcomes for men in Australia. This move aligns with broader industry trends of digital health platforms expanding into international markets to tap into underserved regions and diversify revenue streams.

What we're watching

Integration Success: Whether Hims & Hers can seamlessly integrate Pilot's existing patient base and provider relationships into its global platform.
Market Penetration: The pace at which Hims can capture market share in Australia, particularly in regional and rural areas where healthcare access is limited.
Regulatory Compliance: How Hims navigates Australia's healthcare regulations and ensures compliance with local clinical standards.