Herc Rentals Upgraded to 5-Star VETS Index Employer in 2026

Event summary

  • Herc Holdings Inc. (NYSE: HRI) earned a 5-star rating in the 2026 VETS Indexes Employer Awards, upgrading from 4 stars in prior years.
  • The award recognizes excellence in veteran recruitment, retention, and career development initiatives.
  • Herc Rentals employs ~9,700 people and reported $4.4B in 2025 revenue.
  • The company operates 609 equipment rental locations across North America.

The big picture

The upgrade to 5-star status reflects Herc Rentals' strategic focus on veteran hiring, aligning with broader industry trends toward purpose-driven employment practices. As equipment rental remains a labor-intensive sector, strong employer branding could become a competitive differentiator. With $4.4B in annual revenue, Herc's investment in veteran programs may also influence workforce productivity and operational efficiency.

What we're watching

Talent Retention
Whether Herc Rentals can sustain veteran retention rates with its current support programs.
Industry Benchmarking
How this recognition positions Herc Rentals against competitors in attracting veteran talent.
Program Scaling
The pace at which Herc Rentals expands its veteran-focused initiatives across all locations.

Related topics

Revenue