Herc Holdings Inc.

Herc Holdings Inc. is a leading equipment rental company headquartered in Bonita Springs, Florida. Established in 1965 and spun out of Hertz Global in 2016, the company operates through its primary subsidiary, Herc Rentals Inc. Its mission is to equip customers and communities to build a brighter future, striving to be the supplier, employer, and investment of choice in the industry.

Herc Rentals offers a comprehensive range of equipment and services for various industries. Its core offerings include aerial work platforms, earthmoving machinery, material handling equipment, trucks, trailers, air compressors, compaction tools, power generation, climate control, and professional-grade tools. Beyond rentals, the company provides services such as equipment transport, maintenance, safety training, and digital platforms like ProControl by Herc Rentals™ for integrated project and fleet management. Herc serves diverse market segments, including non-residential and residential construction, industrial, infrastructure, government, commercial, environmental, and entertainment sectors.

As of early 2026, Herc Holdings Inc. is positioned as the third-largest equipment rental company in North America, holding an approximate 6% market share following its transformative acquisition of H&E Equipment Services in 2025. The company reported strong first-quarter 2026 results, exceeding analyst expectations, driven by the successful integration of the H&E acquisition, which expanded its branch network and enhanced operational efficiency. Larry Silber serves as the Chief Executive Officer, with Aaron Birnbaum promoted to President effective January 1, 2026.