Herbalife Tops USA TODAY’s Most Trusted Brands Lists for 2026

Event summary

  • Herbalife named to three 2026 USA TODAY Most Trusted Brands lists: Most Trusted Brands, Brands Most Trusted by Parents, and Brands Most Trusted by Senior Citizens.
  • Recognition based on consumer sentiment studies involving 23,000+ U.S. consumers evaluating 4,800+ brands between September 2025 and October 2025.
  • Herbalife claims #1 position in active and lifestyle nutrition globally and #1 protein shake worldwide, per Euromonitor 2025 data.
  • Company operates with 8,500 employees and 2 million independent distributors across 90+ markets.

The big picture

Herbalife’s inclusion in USA TODAY’s Most Trusted Brands lists underscores the strategic value of consumer trust in the crowded health and wellness sector. As direct-selling models face scrutiny, the company’s ability to maintain its #1 global position in active nutrition hinges on sustaining this trust while navigating regulatory and competitive pressures. The recognition also highlights the growing importance of generational appeal, particularly among parents and seniors, in driving long-term brand equity.

What we're watching

Brand Loyalty
How Herbalife’s recognition will impact distributor recruitment and retention amid competitive wellness markets.
Demographic Reach
Whether the company can sustain trust among parents and seniors as core consumer segments evolve.
Market Expansion
The pace at which Herbalife leverages this trust metric to penetrate new geographic or product categories.