Gracenote Expands Tubi Media Group Partnership for Content Discovery and Programmatic CTV Ads — Gracenote, Inc.

Event summary

Gracenote and Tubi Media Group renewed their partnership on August 12, 2026 to enhance content discovery and programmatic CTV advertising capabilities across Tubi and FOX One platforms.
Gracenote will provide advanced content intelligence including unique identifiers, human-verified metadata, and standardized taxonomy for improved search and recommendations.
Tubi Media Group will test Gracenote IDs in programmatic bid streams to improve contextually relevant advertising.
Paul Cheesbrough (CEO of Tubi Media Group) and Jared Grusd (CEO of Gracenote) emphasized the strategic value of combining Gracenote's content intelligence with Tubi's streaming portfolio.

The big picture

This expanded partnership aligns with the broader industry trend of leveraging advanced data and technology to enhance content discovery and advertising precision. As streaming platforms compete for viewer attention, Gracenote's human-verified metadata and standardized taxonomy provide a critical advantage in delivering personalized experiences. The integration of Gracenote IDs into programmatic bid streams also reflects the growing importance of contextually relevant advertising in driving advertiser demand.

What we're watching

Advertising Efficiency: How Gracenote IDs will impact the relevance and performance of programmatic CTV ads on Tubi Media Group platforms.
User Engagement: Whether improved content discovery capabilities can increase viewer retention and satisfaction across Tubi and FOX One.
Market Differentiation: The pace at which this partnership allows Tubi Media Group to stand out in the competitive streaming landscape.