Gracenote, Inc.

Gracenote, Inc. is a content intelligence business unit of Nielsen, headquartered in Emeryville, California. The company's core mission is to connect audiences with the entertainment they love by standardizing how the global media and entertainment ecosystem indexes content and associated metadata. Gracenote provides music, video, and sports metadata, along with automatic content recognition (ACR) technologies, to entertainment services and companies worldwide.

Gracenote's key offerings include Music Data, Video Data, Sports Data, and various fingerprinting technologies for digital content. These products enable universal search and discovery across linear TV, video-on-demand (VOD), and over-the-top (OTT) platforms, as well as personalized music recommendations and in-car entertainment systems. The company serves a broad range of market segments, including music services, TV providers, consumer electronics manufacturers, and automakers.

Jared Grusd was appointed CEO of Gracenote, effective July 8, 2024, with Sujit Dasmunshi transitioning to Chief Operating Officer. In recent news, Gracenote released a report on June 10, 2026, highlighting that ungrounded large language models (LLMs) fabricate details for nearly 20% of movie and TV titles tested, underscoring the importance of verified metadata. The company also launched a new advertising business and enhanced its sports programming discoverability platform, and renewed its partnership with Google on February 10, 2026, to support AI-powered entertainment experiences.