GoPro Extends UCI Mountain Bike World Series Partnership for Two More Years

Event summary

  • GoPro secures a two-year extension as the official wearable camera supplier for the WHOOP UCI Mountain Bike World Series.
  • The partnership, now in its fourth consecutive year, will continue to provide helmet-mounted cameras for live and recorded rider-perspective content.
  • The 2026 season kicks off May 1 in Mona YongPyong, South Korea, marking the return of the UCI Mountain Bike World Cup to Asia after 25 years.
  • GoPro will equip top athletes, including reigning champion Jackson Goldstone, with cameras for immersive content across multiple racing categories.

The big picture

GoPro's extended partnership with the WHOOP UCI Mountain Bike World Series underscores the growing demand for immersive sports content. As traditional sports media evolves, wearable camera technology is becoming a critical tool for engaging audiences. This deal reinforces GoPro's position in the sports tech sector, where partnerships with high-profile events are key to driving both brand loyalty and hardware sales.

What we're watching

Content Strategy
How GoPro leverages this partnership to enhance its brand visibility and drive sales of its HERO13 and MAX2 cameras.
Market Expansion
Whether the return of the UCI Mountain Bike World Cup to Asia will open new revenue streams for GoPro.
Technological Innovation
The pace at which GoPro integrates new features into its wearable cameras to maintain its competitive edge in sports broadcasting.