GoPro, Inc.

GoPro, Inc. is an American technology company headquartered in San Mateo, California, that specializes in designing and manufacturing action cameras, accessories, and providing subscription services. Founded by Nick Woodman in 2002, the company's mission is to enable and celebrate the world's ability to capture and share experiences, believing that shared moments make life more meaningful.

GoPro's core product offerings include its popular HERO series of waterproof action cameras, such as the HERO13 Black, HERO12 Black, and MAX, alongside a wide array of mountable and wearable accessories designed for diverse activities. The company also provides subscription services, including the GoPro Subscription and Quik app, which offer cloud storage, advanced editing tools, and camera replacement benefits. These products and services cater to a broad market, including adventure sports enthusiasts, travelers, content creators, and everyday consumers seeking to document their experiences from unique perspectives.

Led by founder and CEO Nick Woodman, GoPro has recently expanded its product line with the introduction of the MISSION 1 series of professional 8K and 4K cinema cameras in May 2026. However, the company is currently navigating significant financial challenges, including declining sales, rising memory costs, and has issued warnings regarding its ability to continue as a going concern. In response, GoPro has been exploring strategic alternatives, including a potential sale, and implemented a 23% staff reduction in April 2026. The company is also strategically pivoting its business model to increase reliance on recurring software and subscription revenues, while diversifying its manufacturing base outside of China.