Global Payments Research Reveals Order Anxiety Costs QSRs 60% of Customer Engagement
Event summary
- Global Payments' survey of 2,000 U.S. QSR customers found 60% default to usual orders when rushed, missing special offers.
- 29% of respondents say ordering at QSRs is more stressful than public speaking.
- 80% of customers would change habits if ordering were easier, with 45% willing to try new items.
- Global Payments will unveil new AI-first handheld and kiosk configurations at the NRA Show, May 16–19, 2026.
The big picture
Global Payments' research underscores the growing importance of seamless digital ordering in QSRs, where stress and complexity deter customers from exploring menus fully. The findings align with broader industry trends toward automation and AI-driven customer experiences, positioning Global Payments to capitalize on the demand for integrated, stress-free ordering solutions. The unveiling of new AI-first configurations at the NRA Show further highlights the strategic shift toward technology-driven revenue growth in the restaurant sector.
What we're watching
- Technology Adoption
- How QSRs will integrate Global Payments' AI-first solutions to reduce order anxiety and boost revenue.
- Customer Behavior
- Whether easing ordering processes will sustainably increase average ticket sizes and new item trials.
- Competitive Dynamics
- The pace at which competitors adopt similar anxiety-reducing technologies to stay relevant.
Related topics