Go Rentals Secures Exclusive Luxury Car Provider Role for 2026 HITS Equestrian Series
Event summary
- Go Rentals named Official Luxury Car Provider for the 2026 HITS Equestrian Show Series, covering five circuits across the U.S.
- Partnership includes white-glove transportation for competitors, trainers, owners, sponsors, and VIP guests at all events.
- Service spans pre-arrival planning through final day of competition, with vehicles delivered to showgrounds, residences, airports, and partner locations.
- HITS circuits include Ocala (FL), Del Mar (CA), Hudson Valley (NY), Chicago (IL), Culpeper (VA), and Vermont (VT).
- Joe Norick, Chief Customer Officer at HITS LLC., highlights Go Rentals' consistent high-touch service and quality fleet.
The big picture
This partnership underscores the growing intersection of luxury automotive services and niche sports events, where high-net-worth individuals expect seamless, premium experiences. Go Rentals' focus on white-glove service aligns with the affluent demographics of equestrian sports, potentially setting a new standard for event sponsorships in this sector.
What we're watching
- Service Expansion
- Whether Go Rentals can sustain operational excellence across all five HITS circuits while maintaining its high-touch service standard.
- Market Differentiation
- How this exclusive partnership will position Go Rentals against competitors in the luxury car rental space.
- Customer Retention
- The pace at which Go Rentals can convert HITS event attendees into long-term clients through this high-visibility collaboration.
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