Gitibin and Associates, Inc.

Go Rentals is an elite car rental service established in 1995, specializing in providing high-touch, personalized vehicle rental experiences for discerning business and leisure travelers. Headquartered in Newport Beach, California, the company's core mission is to deliver exceptional hospitality and seamless ground transportation, particularly for clients within the private aviation and luxury hospitality sectors.

The company offers a meticulously maintained fleet of luxury vehicles, including high-end SUVs, sedans, and sports cars. Key services include a personalized "Carcierge" experience, planeside or curbside delivery, and a streamlined process with minimal paperwork upon arrival. Go Rentals primarily caters to high-net-worth individuals, private aviation clients, and luxury hotel guests, aiming to extend the premium travel experience from air to ground. They also provide a chauffeured service called Go Chauffeured.

Co-founded by brothers Kaye and Kavous Gitibin, with Kaye Gitibin serving as CEO, Go Rentals has expanded to over 250 locations across 32 states, serving more than 300 Fixed Base Operators (FBOs) nationwide. The company is recognized as the only Official Elite Rental Car Company by Forbes Travel Guide. In July 2023, Go Rentals secured a significant investment from RedBird Capital Partners to support its continued growth. Recent leadership appointments include Shawn O'Brien as COO and Martin Elliott as CFO. In December 2023, Go Rentals became the first car rental company to complete the new National Air Transportation Association (NATA) Safety 1st Training Program, reinforcing its commitment to safety standards. In May 2025, Go Rentals announced a partnership with Sabre to distribute its luxury fleet, initially across 50 locations.

Latest updates

Go Rentals Secures High-End Motorsports Partnership

Event summary

  • Go Rentals has become the Official Elite Car Rental Partner of Precision Drive Club, an invitation-only membership community.
  • The partnership will involve Go Rentals providing transportation services for Precision Drive Club members and VIP guests at the Formula 1 Crypto.com Miami Grand Prix, May 1-3, 2026.
  • Go Rentals is leveraging the Miami Grand Prix to reinforce its position as the preferred car rental partner for elite clientele.
  • Go Rentals is the only Forbes Travel Guide-recognized elite car rental company.

The big picture

Go Rentals' strategy of focusing on the ultra-high-net-worth segment represents a niche play within the broader car rental industry, which faces ongoing disruption from ride-sharing services and electric vehicle adoption. The partnership with Precision Drive Club allows Go Rentals to tap into a concentrated pool of affluent consumers willing to pay a premium for personalized service and exclusivity. This move signals a broader trend of luxury brands seeking to deepen engagement with high-value customers through experiential marketing and curated access.

What we're watching

Brand Alignment
The success of this partnership hinges on Go Rentals’ ability to consistently deliver a seamless, high-touch experience that aligns with the Precision Drive Club’s brand and expectations; any misstep could damage both reputations.
Expansion Costs
Providing bespoke transportation at events like the Miami Grand Prix will likely incur significant operational costs, and Go Rentals’ profitability will depend on its ability to recoup these expenses through premium pricing and increased client acquisition.
Competitive Landscape
The elite car rental market is likely to see increased competition as other providers attempt to emulate Go Rentals’ strategy of targeting high-net-worth individuals through exclusive partnerships and premium services.
CID: 2494