Great American Media Doubles Down on Holiday Content with Bure Extension
Event summary
- Great American Media is producing 'One More Christmas,' slated for release during the 2026 Christmas season.
- Candace Cameron Bure will star in two original films and executive produce a third for Great American Christmas 2026.
- The film, featuring Bure and Jonathan Scarfe, centers on a divorced couple forced to confront their past during an ice storm.
- Great American Media is in its sixth season of 'Great American Christmas' programming.
The big picture
Great American Media's reliance on established stars like Candace Cameron Bure highlights the challenges of building a sustainable content library in a fragmented media landscape. The company's focus on faith and family programming caters to a specific demographic, but its growth depends on attracting and retaining subscribers in a competitive market. The production of 'One More Christmas' is a signal of continued investment in this niche, but also underscores the need for broader content diversification.
What we're watching
- Talent Retention
- Bure's extended commitment suggests Great American Media is prioritizing key talent to maintain its competitive edge in the faith and family entertainment space, but the financial terms of her deal remain opaque.
- Content Strategy
- The continued focus on Christmas-themed content indicates a deliberate strategy to leverage a niche audience, but the network's ability to diversify its offerings will be crucial for long-term growth.
- Streaming Economics
- The success of 'One More Christmas' and other original films will be a key indicator of whether Great American Media's streaming service, GFam+, can achieve profitability amidst increasing competition in the broader streaming landscape.
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