Candace Cameron Bure Deepens Holiday Reign at Great American Media

NEW YORK, NY – March 16, 2026 – Great American Media has officially fired the starting gun for its 2026 holiday season, announcing that production is underway for One More Christmas, a new original film starring Candace Cameron Bure and Jonathan Scarfe. The movie is a key piece of the network’s expanding Great American Christmas slate, a franchise that has become central to its identity and rapid growth.

The announcement underscores the deepening partnership between the network and Bure, who serves as its Chief Creative Officer. Beyond starring in One More Christmas, Bure is set to headline a second original holiday film for the 2026 season and will also serve as an executive producer on an additional, yet-to-be-announced feature. This three-project commitment cements her status not just as the network's leading star, but as a primary creative force shaping its content strategy.

The Architect of a Christmas Kingdom

Since joining Great American Media in 2022, Candace Cameron Bure has become intrinsically linked to the network's brand promise of faith-based, family-friendly entertainment. Her executive role extends far beyond a simple talent deal; as CCO, she actively curates programming and develops projects through her own production company, CandyRock Entertainment, which is executive producing One More Christmas.

This level of creative involvement was a key factor in her move from her longtime home at Hallmark Channel. Bure has been vocal about her desire to produce stories with “more meaning and purpose,” specifically aiming to “put Christianity back in Christmas movies.” This vision aligns perfectly with that of Great American Media, founded by former Hallmark CEO Bill Abbott, who has positioned the network as a haven for traditional values. Her influence is a cornerstone of the network's identity, a fact openly celebrated by its leadership.

“Candace Cameron Bure has an extraordinary instinct for stories that uplift, inspire, and reflect the enduring values of faith,” said Bill Abbott, President & CEO of Great American Media, in the official announcement. “She not only understands our audience, but she also champions them. Her commitment to quality storytelling continues to set the standard for what Great American Christmas is all about.”

A Strategic Play for the Holiday Crown

The announcement of One More Christmas is the latest move in Great American Media's aggressive strategy to compete in the lucrative holiday programming market. For several consecutive quarters, its flagship channel, Great American Family, has been lauded as the fastest-growing network on television, posting triple-digit, year-over-year ratings growth. This surge is largely fueled by its Great American Christmas programming block, which has successfully chipped away at the dominance of established players.

The network’s strategy has been twofold: securing marquee talent and expanding its distribution footprint. By recruiting a roster of stars familiar to holiday movie fans, including Bure, Danica McKellar, and Jen Lilley, the company has created an immediate sense of brand recognition. This has allowed it to position itself as a direct alternative for viewers seeking the kind of wholesome, romantic holiday fare that has become a seasonal staple.

Concurrently, Great American Media has been making strategic moves to reach audiences beyond traditional cable. A 2023 merger with the streaming service Pure Flix significantly bolstered its digital presence in the faith and family market. The network has also expanded its reach to cord-cutters by joining the YouTube TV live channel lineup and launching its own direct-to-consumer app, GFam+, ensuring its content is accessible across multiple platforms as viewer habits continue to evolve.

Tapping into a Hunger for Wholesome Storytelling

Great American Media's success is not happening in a vacuum. It reflects a broader and growing market demand for values-driven entertainment. Industry research indicates a large, underserved audience of faith-driven consumers who feel that mainstream Hollywood does not cater to their preferences. A significant majority of this demographic reports that their faith profoundly impacts their viewing choices and that they actively seek more content that aligns with their values.

This is the cultural current that Great American Media is expertly navigating. The network’s focus on stories celebrating faith, family, and country resonates deeply with this target audience. The plot of One More Christmas is a prime example of this strategy in action. The film centers on a divorced couple, Anna (Bure) and James (Scarfe), who are forced to confront their past and the possibility of reconciliation after being trapped together by an ice storm at a family cabin. Themes of forgiveness, second chances, and the enduring strength of family are central to the narrative, providing the kind of hopeful, emotionally resonant experience that defines the brand.

A Snowy Reunion in the Smoky Mountains

In One More Christmas, Bure’s character, Anna Campbell, and her ex-husband, James, have maintained a fragile truce for five years for the sake of their children. The holiday season forces them back into close proximity when their daughter invites the family to her grandparents' rustic cabin in the Smoky Mountains. Hoping to minimize awkwardness, both Anna and James decide to arrive a day early, only to find themselves alone together.

When a severe ice storm hits, trapping them without power or a way out, they are left with nothing but time and shared history. The screenplay, penned by Taylor Kalupa and Masey McLain, sets the stage for a story of rediscovery and the potential rekindling of a lost love. Bure’s production company, CandyRock Entertainment—a joint venture with Ford Englerth and Jeffery Brooks of Redrock Entertainment—is leading the production, with Bure, Englerth, Brooks, and Tim Owens serving as executive producers. This hands-on involvement ensures the final product will align with the creative vision that has become her signature. As production for One More Christmas gets underway, it marks another deliberate step in the network's ambitious plan to become the definitive home for Christmas on television.