FuboTV Launches My Local Sports Add-On for Select Markets

Event summary

FuboTV launched My Local Sports, an add-on package for select markets, allowing customers to purchase local regional sports networks (RSNs) alongside the Fubo Sports subscription.
The add-on includes a selection of sports-focused FAST channels and is designed to offer packaging flexibility and competitive pricing.
Fubo Sports, launched in September 2025, is priced at $54.99 for the first month and $64.99/month thereafter, with RSN add-on pricing varying per market.
The initiative aims to strengthen FuboTV's position as the home for local sports while providing subscribers with new options to follow their favorite teams.

The big picture

FuboTV's launch of My Local Sports underscores the company's strategy to provide consumers with flexible and affordable sports streaming options. This move aligns with broader industry trends toward customizable content packages and the growing demand for local sports coverage. As the sixth largest Pay TV company and second largest vMVPD in the U.S., FuboTV is positioning itself to capture a larger share of the sports streaming market, leveraging its partnerships with major networks and platforms like ESPN Unlimited and Hulu + Live TV.

What we're watching

Market Penetration: How FuboTV will expand the My Local Sports add-on to additional markets and the pace at which it gains subscriber adoption.
Competitive Response: Whether traditional pay-TV providers and other streaming services will introduce similar customizable sports packages to retain or attract subscribers.
Revenue Impact: The extent to which the My Local Sports add-on contributes to FuboTV's revenue growth and profitability in the coming quarters.