FuboTV Taps Disney+ Veteran Alisa Bowen as CEO Amid Strategic Pivot
Event summary
- Alisa Bowen, former president of Disney+, appointed as FuboTV's CEO effective July 10, 2026.
- Bowen succeeds co-founder David Gandler, who resigns from the board following the annual meeting on July 28, 2026.
- Bowen brings nearly 30 years of experience in digital and operational leadership across Disney+, Hulu, ESPN+, News Corporation, Dow Jones, and Thomson Reuters.
- FuboTV now operates as an affiliate of The Walt Disney Company following the combination with Hulu + Live TV.
The big picture
FuboTV's appointment of Alisa Bowen as CEO marks a critical juncture in its strategic evolution following the integration with Hulu + Live TV. As the sixth-largest Pay TV company in the U.S., FuboTV is positioning itself to compete more aggressively in the streaming wars, leveraging Disney's content ecosystem. Bowen's extensive experience in scaling global streaming platforms will be pivotal as FuboTV aims to balance growth with profitability amid a highly competitive media landscape.
What we're watching
- Integration Challenges
- How Bowen will navigate the operational and cultural integration of FuboTV with Hulu + Live TV, particularly under Disney's ecosystem.
- Subscriber Growth
- Whether Bowen can leverage her Disney+ experience to accelerate global subscriber growth and profitability for FuboTV.
- Content Strategy
- The pace at which Bowen will sharpen FuboTV's strategy across sports, news, and entertainment to drive value for subscribers and shareholders.