FreedomPay’s Gateway to Giving™ Raises $75K for Reds Community Fund in Half-Year
Event summary
- FreedomPay’s Gateway to Giving™ program generated $75,000 in donations for the Reds Community Fund in the first half of 2026.
- The program integrates charitable giving into point-of-sale transactions at Cincinnati Reds venues.
- Gateway to Giving is designed to create a scalable fundraising channel without adding friction to checkout processes.
- FreedomPay partners with Delaware North, the Reds’ hospitality and retail provider, to implement the program.
The big picture
FreedomPay’s Gateway to Giving™ aligns with the growing trend of embedding social impact into transactional experiences, particularly in high-traffic venues like sports stadiums. The success with the Cincinnati Reds suggests potential for broader adoption in industries where customer engagement and community investment are key differentiators. The program also highlights how payment gateways can evolve beyond core transaction processing to include value-added services that enhance merchant-customer relationships.
What we're watching
- Scalability Potential
- Whether FreedomPay can replicate this model across other high-volume merchants beyond sports venues.
- Industry Adoption
- The pace at which retailers, restaurants, and entertainment venues adopt embedded charitable giving solutions.
- Revenue Impact
- How Gateway to Giving affects FreedomPay’s revenue growth as a value-added service for its merchant clients.
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