FREEDOMPAY, INC.

FreedomPay is a global leader in Next Level Commerce™ technologies, providing a payment platform as a service that transforms how businesses manage payments and customer experiences. Founded in 2000 by Tom Durovsik, the company is headquartered in Philadelphia, Pennsylvania, specifically at the FMC Tower at Cira Centre. Its mission is to simplify complex payment environments and drive digital transformation for its clients.

The FreedomPay Commerce Platform offers a comprehensive suite of products and services, including mobile payments, incentive technologies, business intelligence, and robust security features like PCI-validated Point-to-Point Encryption (P2PE), EMV, tokenization, and contactless capabilities. The platform functions as a unified end-to-end payment orchestration solution, supporting online payment gateways, MPOS solutions, and e-commerce. FreedomPay serves a diverse range of market segments, including retail, hospitality, gaming, education, healthcare, financial services, food and beverage, and unattended commerce, catering to both large global enterprises and small to medium-sized businesses through strategic partnerships.

Recent developments highlight FreedomPay's continued expansion and strategic collaborations. In 2026, the company announced partnerships with Subway, Agilysys, Propelr, and Nuvei to enhance payment experiences and unify enterprise payments globally. Liesl M. Smith was promoted to Chief Marketing Officer in February 2026, and Christopher Poda joined as Director, Partner Solutions in January 2026. FreedomPay also launched a BigCommerce Plugin in April 2026 to facilitate secure e-commerce payments. The company maintains its market position as an independent payment orchestration platform, offering an agnostic solution across various acquiring, hardware, and POS providers.

Latest updates

FreedomPay Bolsters Leadership with Payments Veteran, Engineering Chief

Event summary

  • FreedomPay appointed Mike Farrell as SVP of Global Enterprise Accounts, previously Head of Global Payments and Fraud Prevention at Subway.
  • David Mathena joined as SVP of Engineering, coming from Priority Technology Holdings where he oversaw a 200+ engineer team.
  • Both appointments are framed as supporting FreedomPay’s scaling of its enterprise offering and accelerating an AI-native transition.
  • FreedomPay operates in over 80 countries and serves clients in retail, hospitality, and other sectors.
  • FreedomPay is a PCI-validated payment gateway.

The big picture

FreedomPay's leadership changes signal a strategic pivot towards larger enterprise clients and a deeper integration of AI into its payment processing infrastructure. This move comes as businesses increasingly seek robust, globally scalable payment solutions to navigate complex regulatory environments and evolving consumer expectations. The appointments suggest FreedomPay aims to solidify its position as a key player in the competitive payments execution layer market.

What we're watching

Customer Acquisition
Farrell's experience as a former customer provides valuable insight, but whether he can translate that into accelerated enterprise sales remains to be seen.
AI Integration
Mathena's mandate to embed AI capabilities across FreedomPay's products will be a key indicator of the company’s ability to compete with larger, more established players.
Competitive Landscape
The appointments suggest FreedomPay is intensifying its focus on enterprise clients, potentially leading to increased competition with Priority Technology Holdings and other payment gateway providers.

FreedomPay Integrates with BigCommerce to Expand Payment Reach

Event summary

  • FreedomPay launched a plugin for BigCommerce’s marketplace on April 23, 2026.
  • The plugin aims to simplify payment integration for BigCommerce merchants, reducing PCI scope and improving checkout speed.
  • Kevin Carson, SVP of Global Business Development at FreedomPay, emphasized the importance of combining security, compliance, and speed.
  • Michaela Weber, SVP of Strategic Business Development & GM, Payments at BigCommerce, highlighted the partnership’s focus on empowering merchants.

The big picture

This partnership represents a strategic move by FreedomPay to expand its reach beyond its existing client base of large retailers and enterprises. By integrating with BigCommerce, a popular platform for mid-sized online businesses, FreedomPay aims to tap into a broader market segment and accelerate its growth. The move also underscores the increasing importance of seamless and secure payment experiences in the competitive ecommerce landscape, where even minor friction can significantly impact conversion rates.

What we're watching

Adoption Rate
The success of this integration hinges on BigCommerce merchants adopting the FreedomPay plugin; slow uptake could limit FreedomPay’s expansion within the platform.
Competitive Landscape
FreedomPay’s positioning as a ‘Next Level Commerce’ provider will be tested as other payment processors increasingly offer similar pre-certified integrations for BigCommerce and other platforms.
Security Validation
Continued validation of FreedomPay’s PCI Security Standards Council P2PE certification will be crucial for maintaining trust and attracting enterprise-level clients.
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