Forrester Launches 2026 B2B Awards Nominations in EMEA

Event summary

  • Forrester opened nominations for its 2026 B2B Return On Integration Honours and B2B Programmes Of The Year Awards in EMEA.
  • Awards recognize organizations driving measurable business impact through customer-obsessed growth strategies.
  • Winners will be honored at Forrester’s B2B Forum EMEA in London on 28–29 September 2026.
  • Nominations close on 6 July 2026.

The big picture

Forrester’s 2026 B2B Awards in EMEA highlight the growing emphasis on measurable business impact through integrated, customer-focused strategies. As B2B leaders face increasing pressure to deliver growth in complex environments, these awards spotlight organizations that are successfully aligning cross-functional teams and demonstrating tangible results. The event underscores the broader industry trend towards customer obsession and the need for quantifiable outcomes in an AI-driven world.

What we're watching

Customer-Centric Strategies
How B2B organizations in EMEA will demonstrate measurable outcomes from customer-obsessed growth strategies.
Cross-Functional Alignment
Whether the winners will showcase innovative strategies that break down silos and align marketing, revenue, product, and customer functions.
Industry Benchmarking
The pace at which these awards will set new standards for B2B performance and integration in the region.