Forrester Research, Inc.

Forrester Research, Inc. is an independent global research and advisory firm headquartered at 60 Acorn Park Drive, Cambridge, Massachusetts, U.S.. Its core mission is to challenge conventional thinking and drive change by providing data-driven research and outcome-focused guidance. The firm aims to empower business and technology leaders worldwide to enhance customer relationships and accelerate growth.

Forrester's offerings encompass three primary segments: research, consulting, and events. Key products include proprietary research platforms like Forrester Decisions, comprehensive Forrester Wave™ evaluations, and advisory services. The company serves a diverse client base of business and technology leaders across various functions, including technology, customer experience (CX), digital, marketing, sales, and product, with a significant portion of its clientele drawn from the Fortune 100.

George F. Colony serves as the founder, Chairman, and CEO of Forrester. In recent news, Forrester launched its Forrester AI agent for Microsoft 365 Copilot in April 2026, designed to integrate its research and guidance directly into client workflows. The company also unveiled new research on "The GTM Singularity," advocating for updated go-to-market strategies for B2B leaders. Forrester is scheduled to broadcast its first-quarter earnings conference call for 2026 on May 6, 2026.