eXp Realty Adds Pre-Foreclosure Specialist Michelle Ferry-Cronin

Event summary

  • Michelle Ferry-Cronin, daughter of real estate coach Mike Ferry and sister of industry leader Tom Ferry, joined eXp Realty on April 16, 2026, bringing her pre-foreclosure real estate expertise.
  • Ferry-Cronin’s team, including her husband Ron Cronin and business partner Anna Vroom, focuses on high-stakes transactions for homeowners facing financial distress.
  • The move follows a four-year tenure at Century 21, where Ferry-Cronin sought a platform better aligned with her collaborative business model.
  • Approximately 70% of Ferry-Cronin’s business is centered on pre-foreclosure, involving debt and lien negotiations and guiding clients through loan modifications or strategic sales.

The big picture

The addition of Michelle Ferry-Cronin to eXp Realty underscores the company’s strategy of attracting high-profile agents with specialized expertise. This move aligns with broader industry trends where real estate firms are seeking to differentiate themselves through niche services, particularly in distressed property markets. Ferry-Cronin’s focus on pre-foreclosure transactions adds a new dimension to eXp Realty’s offerings, potentially enhancing its appeal to agents and clients navigating complex financial situations.

What we're watching

Strategic Fit
How eXp Realty’s collaborative model will support Ferry-Cronin’s high-touch, specialized approach to pre-foreclosure real estate.
Market Expansion
Whether Ferry-Cronin’s expertise can help eXp Realty expand its footprint in the pre-foreclosure segment.
Agent Retention
The pace at which eXp Realty can attract and retain high-profile agents with specialized skills.