eXp Realty Consolidates New Jersey Market with Unify Real Estate Team Launch
Event summary
- Sharif Hatab and Peter Boutros merged their New Jersey real estate teams under eXp Realty to form Unify Real Estate Team.
- The combined entity generated $120 million in 2025 sales volume and 309 transactions.
- Unify Real Estate Team will operate under a unified CRM, lead funnel, and playbook for scalability.
- eXp Realty aims to attract more top-producing operators focused on platform-building and expansion.
The big picture
The launch of Unify Real Estate Team underscores a strategic shift in the real estate industry toward platform-based models that prioritize scalability and collaboration. eXp Realty's ability to attract top-producing teams like Hatab's and Boutros' highlights its growing influence in the market. This consolidation trend could redefine how real estate teams compete and expand in the future.
What we're watching
- Platform Scalability
- How eXp Realty's model will support the rapid growth and expansion of Unify Real Estate Team.
- Market Consolidation
- Whether this merger signals a broader trend of top real estate teams consolidating under larger platforms.
- Agent Retention
- The pace at which eXp Realty can attract and retain high-performing agents through its equity and revenue-sharing model.
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