EFG Companies Launches Lifetime Battery Protection to Drive Dealership Retention
Event summary
- EFG Companies introduced Lifetime Start Battery Protection® on June 4, 2026, an F&I solution aimed at turning dead batteries into dealership traffic and revenue.
- The program addresses battery failure, a common ownership issue, by offering coverage for both new and pre-owned vehicles.
- Dealers can offer flexible coverage options, including standard battery replacement and enhanced coverage with tax and labor.
- The program is designed to keep customers engaged with the dealership through routine maintenance and periodic ownership verification.
The big picture
EFG Companies' new Lifetime Start Battery Protection® aligns with broader industry trends of leveraging F&I products to enhance customer retention and dealership profitability. As new vehicle sales decline and economic pressures mount, this program positions dealers to build stronger, long-term relationships with vehicle owners. The strategic focus on everyday value and consistent engagement could redefine how dealerships approach customer loyalty.
What we're watching
- Customer Retention
- How effective the program will be in driving consistent dealership traffic and long-term customer relationships.
- Market Differentiation
- Whether EFG Companies can sustain a competitive edge with this loyalty-focused F&I product.
- Economic Impact
- The pace at which dealers adopt this program amid declining new vehicle sales and economic challenges.
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