Enterprise Financial Group, Inc.

EFG Companies, legally known as Enterprise Financial Group, Inc., is a privately held leader in consumer and vehicle protection programs. Founded in 1977 by Bob Moore, the company's core mission is to provide innovative solutions that drive profitability and sustainable market differentiation for its clients. Headquartered in Irving, Texas, EFG Companies serves a broad range of industries across North America.

EFG Companies offers a comprehensive suite of products and services, including vehicle service contracts, repair and maintenance programs (such as Motorist Assistance Plan (MAP®) and Drive Forever® Worry Free Loyalty Program), appearance protection, GAP programs, and home protection products like Simplicity Home Protection®. The company primarily serves retail automotive dealers, powersports dealers, lenders, and original equipment manufacturers (OEMs), providing F&I development, training, compliance, and administration services.

Led by President and CEO Jennifer A. Rappaport, EFG Companies maintains a strong market position through its client engagement model, which includes ongoing sales, F&I, and compliance training delivered by an AFIP-certified field team. The company has received numerous accolades, including being named a Dallas Morning News Top Workplaces and a finalist for a North Texas Better Business Bureau Torch Award for Ethics in 2025, reflecting its commitment to ethical practices and employee satisfaction. EFG Companies continues to expand its leadership and focus on helping clients navigate evolving market conditions and regulatory compliance.