Emplifi and P.F. Chang's to Showcase AI-Driven Social Media Strategy…

Event summary

Emplifi's CMO Susan Ganeshan and P.F. Chang's Director of Marketing Communications Patrick Benson will co-present at NAMLS on September 29, 2026.
Session titled 'Social That Scales' will focus on AI-powered social media management and real-time customer engagement.
P.F. Chang's uses Emplifi's platform to manage hundreds of restaurant locations and respond to customer interactions at scale.
Emplifi claims its Autonomous CX platform unifies social media management, commerce, and customer care for over 22,000 brands.

The big picture

Emplifi's collaboration with P.F. Chang's highlights the growing importance of AI in transforming social media from a publishing channel into a real-time source of customer insight. This shift is part of a broader trend where brands are leveraging technology to break down silos and create a unified view of the customer journey. The session at NAMLS underscores the strategic advantage for companies that can respond to customer needs in real time, a capability that is becoming increasingly critical in the competitive landscape of modern marketing.

What we're watching

AI Adoption: How Emplifi's AI-powered solutions will influence the broader adoption of automation in customer experience management.
Scalability: Whether P.F. Chang's model of managing hundreds of locations with a lean team can be replicated by other multi-unit brands.
Competitive Edge: The pace at which brands integrating AI-driven social media management will outperform competitors in customer loyalty and engagement.