Emplifi Taps Emarsys Veteran Omer Sharon as CTO to Drive AI-First CX Platform
Event summary
- Omer Sharon appointed Chief Product & Technology Officer at Emplifi on July 23, 2026.
- Sharon previously spent over a decade at Emarsys before its acquisition by SAP.
- He will oversee global product and technology teams to advance AI capabilities in autonomous CX platform.
- Emplifi claims to serve more than 20,000 brands worldwide with its Autonomous CX platform.
The big picture
Emplifi's appointment of Omer Sharon underscores the intensifying race to deliver intelligent, AI-orchestrated customer experiences. As competitors scramble to integrate disconnected AI tools into their platforms, Emplifi is betting on Sharon's expertise in scaling enterprise software products to maintain its position as a leader in autonomous CX. The move comes at a time when brands increasingly demand personalized, efficient customer engagement solutions across marketing, commerce, and care channels.
What we're watching
- AI Integration Pace
- How quickly Emplifi can operationalize Sharon's AI-first product transformation vision across its platform.
- Competitive Differentiation
- Whether Emplifi can maintain leadership in autonomous CX as competitors enhance their own AI capabilities.
- Product Development Focus
- The balance between innovation and stability as Sharon leads engineering, product management, and design teams through platform evolution.