ETS Partners with Passage to AI-Enhance Global Student Recruitment
Event summary
- ETS and Passage announced a strategic partnership on August 18, 2026, to connect students with educational opportunities using AI.
- Passage's AI infrastructure will integrate with ETS's TOEFL and GRE assessments to improve student-institution matching.
- ETS retains full ownership and control of its assessments, while Passage handles AI processing and engagement.
- First capabilities of this partnership will launch this fall.
- ETS aims to ready 100M+ people for next-generation jobs by 2035.
The big picture
This partnership reflects the growing trend of AI-driven personalization in education, addressing the challenge of matching students with institutions at scale. ETS's move to leverage Passage's AI infrastructure underscores the increasing importance of data-driven decision-making in global talent recruitment. The collaboration could reshape how students access educational opportunities, particularly in an increasingly competitive international education landscape.
What we're watching
- Integration Execution
- How smoothly ETS and Passage can integrate their systems without compromising assessment integrity.
- Market Adoption
- The pace at which educational institutions adopt this AI-enhanced recruitment tool.
- Competitive Response
- Whether competitors like Duolingo or Pearson introduce similar AI-driven solutions.