Edmunds Honors 79 Dealers for Customer Service Excellence in 2026 Awards
Event summary
- Edmunds awarded 79 dealers nationwide in its 14th annual Five Star Dealer Awards, with 11 earning the Premier Dealer designation.
- Dealers qualified by receiving at least 30 sales reviews in 2025 and maintaining an average rating of 4.5 stars or higher.
- Premier Dealers required at least 150 sales reviews on Edmunds in 2025.
- Winners are distinguished by a Five Star Dealer badge on Edmunds and receive a physical trophy.
The big picture
The 2026 Edmunds Five Star Dealer Awards highlight the growing importance of customer service in an automotive market characterized by higher costs and tighter budgets. As car shoppers demand greater clarity and respect, dealerships that prioritize exceptional service are likely to gain a competitive edge. The awards also underscore the role of online platforms like Edmunds in shaping consumer trust and dealer reputation.
What we're watching
- Customer Expectations
- How evolving customer expectations for transparency and respect will shape dealer performance in 2026.
- Dealer Differentiation
- Whether high-performing dealers can sustain their service standards amid industry-wide cost pressures.
- Digital Influence
- The pace at which online reviews and ratings become the primary factor in dealer selection.
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