Edmunds.com Inc.

https://www.edmunds.com/

Edmunds is an American online resource for automotive inventory and information, headquartered in Santa Monica, California, with a satellite office in Detroit, Michigan. Founded in 1966 as Edmunds Publications, its mission is to simplify car buying and ownership by providing trusted information and tools.

The company offers a comprehensive suite of products and services for both consumers and dealers. These include new and used vehicle pricing, dealer and inventory listings, incentives and rebates, expert car reviews, and car buying advice. Key offerings like the "True Market Value" (TMV) pricing tools and "True Cost to Own" projections assist consumers in making informed decisions. For dealerships, Edmunds provides advertising solutions, messaging platforms like CarCode, and tools for vehicle appraisals and trade-ins.

Edmunds operates as a subsidiary of CarMax, Inc., which acquired the remaining shares of the company in 2021 for an enterprise value of $404 million. Despite the acquisition, Edmunds continues to operate independently, focusing on its consumer-centric advisory role and supporting its dealer and manufacturer partners. The company is recognized for its workplace culture, having been named a "Most Loved Workplace" in 2024 and 2025. Seth Berkowitz serves as President, overseeing product innovation and business development.

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CID: 2974