Burn Boot Camp Hires Chief Development Officer to Drive Disciplined Expansion
Event summary
- Burn Boot Camp appoints Jason Losco as its first Chief Development Officer on February 19, 2026.
- Losco will oversee franchise development, real estate, construction, and compliance for the 400-location fitness chain.
- The company reports average annual gym revenue exceeding $650,000 and systemwide EBITDA around $115,000.
- Losco previously held senior leadership roles at Wellbiz Brands and Xponential Fitness.
The big picture
Burn Boot Camp's appointment of a Chief Development Officer signals a strategic shift toward disciplined expansion, reflecting broader trends in the fitness industry toward sustainable growth and operational efficiency. With over 400 locations and $250 million in systemwide revenue, the company is positioning itself for long-term scalability while maintaining strong unit-level performance. The move comes as competitors like Xponential Fitness and Wellbiz Brands also focus on strategic development roles to drive growth.
What we're watching
- Execution Risk
- How Losco's strategy will balance rapid expansion with maintaining unit economics and member experience.
- Market Penetration
- The pace at which Burn Boot Camp can scale domestically while preparing for international markets.
- Competitive Positioning
- Whether Burn Boot Camp can differentiate itself in a crowded fitness franchise landscape.