Burn Boot Camp Expands Footprint with 36 New Gyms, Eyes 100 in 2026
Event summary
- Burn Boot Camp signed 51 new franchise agreements in 2025, opening 36 new gyms, including its debut in West Virginia.
- Over 60% of new agreements came from existing franchisees, highlighting strong brand loyalty.
- Systemwide average EBITDA reached $114,000, with consistent same-gym sales growth.
- The company was recognized on multiple prestigious franchise lists, including Entrepreneur Franchise 500 and Inc. 5000.
The big picture
Burn Boot Camp's 2025 growth reflects broader trends in the fitness industry, which is projected to reach $203 billion by 2030. The company's focus on franchisee profitability and community-driven culture positions it as a leader in the sector. Its strategic expansion into new territories and engagement with multi-unit operators underscores its ambition to become a key player in the holistic wellness space.
What we're watching
- Execution Risk
- Whether Burn Boot Camp can sustain its rapid expansion while maintaining franchisee profitability and operational consistency.
- Market Positioning
- How the company's push to engage multi-unit, multi-brand operators will affect its growth trajectory in 2026.
- Community Engagement
- The impact of the Proud Tour on member retention and new gym openings.
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