Crawford & Company Restructures into Two Global Divisions to Accelerate Client-Centric Strategy
Event summary
- Crawford & Company (NYSE: CRD-A, CRD-B) announced a new global operating structure effective January 1, 2026, dividing operations into U.S. and International divisions.
- Mike Hoberman was promoted to CEO of U.S. Operations, while Andrew Bart leads International Operations.
- Pat Van Bakel was named chief commercial & strategy officer to strengthen global strategy and client engagement.
- U.S. leadership appointments include Paul Kottler (President, U.S. Loss Adjusting), Lance Malcolm (President, U.S. Network Solutions), and Jeffrey Sickles (President, Crawford TPA: Broadspire).
The big picture
Crawford's restructuring aligns with broader industry trends toward streamlined operations and client-centric models in the insurance and claims management sectors. The move underscores the company's commitment to enhancing collaboration and accountability across its global footprint, positioning it to better compete in a rapidly evolving market. The scale of the U.S. market, representing a significant growth opportunity, is a key driver behind the new operational model.
What we're watching
- Execution Risk
- How the new structure will affect Crawford's ability to deliver seamless client experiences across geographies.
- Market Responsiveness
- Whether the simplified leadership structure can accelerate decision-making and enhance market agility.
- Global Growth
- The pace at which Crawford can strengthen its competitive position in both U.S. and international markets.
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