Gregorys Coffee Expands to Monmouth County with First Double-Lane Drive-Thru
Event summary
- Gregorys Coffee, part of Craveworthy Brands, opens its first Monmouth County location in Manalapan on September 17, 2026.
- The new café introduces the brand's first double-lane drive-thru, designed to enhance convenience and efficiency.
- Founder Gregory Zamfotis will host grand opening events, including a VIP Coffee & Chat and live latte art demonstrations.
- Special promotions include $1 coffee, free orders, and signed coffee bags to celebrate the 20th anniversary of Gregorys Coffee.
The big picture
Gregorys Coffee's expansion into Monmouth County marks a strategic move to tap into a new regional market, leveraging its double-lane drive-thru to compete with established coffee chains. As part of Craveworthy Brands' portfolio, this opening aligns with the company's mission to scale emerging concepts through intentional growth. The focus on quality and convenience reflects broader industry trends toward hybrid dine-in and drive-thru models.
What we're watching
- Market Penetration
- How the new Monmouth County location will perform in a competitive regional coffee market.
- Operational Efficiency
- Whether the double-lane drive-thru can sustain high customer satisfaction and operational efficiency.
- Brand Loyalty
- The pace at which Gregorys Coffee can convert local customers into loyal 'Gregulars' through the new location.
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