Craveworthy Brands

Craveworthy Brands is a multi-concept restaurant platform and franchisor, founded in 2022 by Gregg Majewski, the former CEO of Jimmy John's. Headquartered in South Elgin, Illinois, the company's mission is to invigorate legacy restaurant brands and supercharge emerging concepts, creating "craveable" food and exceptional guest experiences. Craveworthy Brands also emphasizes empowering its team and franchise partners to achieve their full potential.

The company operates within the fast-casual and quick-service restaurant sectors, offering franchising services, operational support, and shared resources to its diverse portfolio of brands. This portfolio includes established names like Genghis Grill, BD's Mongolian Grill, and Flat Top Grill, alongside emerging concepts such as Wing It On!, The Budlong Southern Chicken, Krafted Burger Bar + Tap, Dirty Dough, Fresh Brothers Pizza, Sigri Indian BBQ, Hot Chicken Takeover, Taim Mediterranean Kitchen, Lucky Cat Poke Company, Nomad Dawgs, Pastizza, Scramblin' Ed's, and Kinnamōns. Craveworthy Brands also develops and manages virtual restaurant concepts.

Under the leadership of CEO Gregg Majewski, Craveworthy Brands has experienced rapid growth, expanding to over 15 brands and nearly 200 locations by early 2025, largely through strategic acquisitions. The company aims to achieve $1 billion in systemwide sales within five years and has been recognized on Fast Casual's Top 100 Movers & Shakers list for 2024. Recent developments include the acquisition of Kinnamōns and a managing partnership with Big Chicken, though some brands like Hot Chicken Takeover, Genghis Grill, and Flat Top Grill have seen recent closures and unit count reductions. Taim Mediterranean Kitchen is currently focusing on East Coast expansion through franchising.