Gregorys Coffee Expands Long Island with Pop's Pizza Operators
Event summary
- Gregorys Coffee signs franchise agreement for three Long Island locations with Pop's Pizza NYC operators Ricky and Nick Singh.
- The Singhs grew Pop's Pizza from one location to three high-volume Manhattan shops since 2019.
- Gregorys now has over 50 U.S. locations, joined Craveworthy Brands' portfolio in 2025, and launched its franchise program in 2026.
The big picture
This expansion reflects the growing trend of specialty coffee brands leveraging franchise models to scale while maintaining local appeal. Craveworthy Brands' support infrastructure aims to standardize operations without diluting Gregorys' artisanal roots, a key test for premium coffee chains looking to grow beyond urban cores.
What we're watching
- Execution Risk
- Whether the Singhs can replicate their Pop's Pizza success in the competitive Long Island coffee market.
- Market Penetration
- The pace at which Gregorys expands beyond New York, given its focus on experienced regional operators.
- Brand Consistency
- How Craveworthy's shared services platform maintains Gregorys' community-driven model across new locations.
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