Crunch Fitness Expands Dallas-Fort Worth Footprint with $12M McKinney Club — CR Fitness Holdings, LLC

Event summary

CR Fitness Holdings' subsidiary, Southwest Fitness Holdings, opened its 14th Crunch Fitness club in Dallas-Fort Worth on July 30, 2026.
The $12 million Crunch McKinney location spans 40,000 square feet and features the latest 3.0 club design with premium amenities.
Six additional Crunch Fitness locations are planned for the Dallas-Fort Worth area by the end of 2026.
CR Fitness Holdings aims to operate nearly 20 Crunch gyms in Texas by year-end, serving over one million members across 96 locations.

The big picture

CR Fitness Holdings' aggressive expansion in Dallas-Fort Worth reflects a broader trend of fitness chains investing heavily in high-growth urban markets. The $12 million investment in Crunch McKinney underscores the company's strategy to capture market share through premium offerings and strategic location placements. With nearly 20 clubs planned for Texas by year-end, the franchise group is positioning itself as a dominant player in the regional fitness landscape.

What we're watching

Market Saturation Risk: Whether the rapid expansion in Dallas-Fort Worth can sustain membership growth amid existing competition.
Operational Execution: The pace at which Southwest Fitness Holdings can successfully open and manage six additional locations by year-end.
Revenue Diversification: How the introduction of premium amenities like Crunch Reform Pilates and 24-hour access will impact membership pricing and revenue streams.