CR Fitness Holdings, LLC

CR Fitness Holdings, LLC is a prominent privately held company operating as the largest franchisee within the Crunch Fitness system. Headquartered in Tampa, Florida, the company's core business revolves around providing high-value, low-price (HVLP) fitness club experiences. Its mission is to make serious exercise fun and accessible to everyone, embodying a "No Judgments" philosophy.

The company offers a comprehensive range of fitness products and services, including state-of-the-art cardio and strength training equipment, weight rooms, full-service locker rooms, and amenities like tanning and HydroMassage. A key differentiator is its extensive schedule of signature group fitness classes, such as Zumba, BodyWeb with TRX, Yoga Body Sculpt, and the recently introduced Barbell 45 and HIITZone training. CR Fitness Holdings operates numerous clubs across Florida, Georgia, North Carolina, Texas, and Tennessee, with ongoing expansion into Arizona.

Under the leadership of CEO Tony Scrimale and co-founders Vince Julien, Geoff Dyer, and Jeff Dotson, CR Fitness Holdings has demonstrated significant growth and market positioning. In October 2025, the company secured a $350 million strategic investment from Sixth Street, with North Castle Partners remaining the largest shareholder, to further accelerate its expansion plans. This follows the acquisition of nine 24 Hour Fitness gyms in Florida in April 2025. The company aims to operate between 100 and 110 clubs by the end of 2026 and plans to add over 100 new clubs nationwide in the next five years, solidifying its position as a leader in the HVLP fitness segment and earning a ranking of No. 20 in the 2026 Entrepreneur Franchise 500.