Coupang Expands U.S. Small Business Reach into South Korea with Spread The Love — Coupang, Inc.

Event summary

Spread The Love, a Los Angeles-based organic nut butter maker, partners with Coupang to enter the South Korean market.
Coupang facilitated over $5 billion in U.S. sales and exports in 2025, leveraging its AI-driven export engine.
Coupang's fulfillment center in Riverside, California, handles logistics, export paperwork, and international deliveries for U.S. sellers.
Coupang counts about half of all South Korean adults as customers, providing a significant market opportunity for U.S. small businesses.

The big picture

Coupang's partnership with Spread The Love underscores its strategic pivot towards becoming a global logistics and export facilitator for U.S. small businesses. This move aligns with broader industry trends of digital transformation in supply chain management and the increasing demand for cross-border e-commerce solutions. With Coupang's extensive customer base in South Korea, this partnership could set a precedent for similar collaborations with other U.S. producers looking to tap into Asian markets.

What we're watching

Market Penetration: The pace at which Coupang can onboard additional U.S. small businesses into Asian markets will determine its long-term success in this segment.
Logistics Efficiency: Whether Coupang's AI-driven export engine can sustain its operational efficiency as it scales its international logistics network.
Revenue Diversification: How Coupang's expansion into facilitating U.S. exports will affect its overall revenue diversification and growth.