Coupang, Inc.

Coupang, Inc. is a technology and online retail company incorporated in Delaware and headquartered in Seattle, Washington, United States. Founded in 2010 by Bom Kim, the company's mission is to create a world where customers wonder, "How did I ever live without Coupang?" by obsessively improving the customer experience through speed, convenience, and reliability. While its corporate headquarters are in the US, Coupang maintains a significant operational presence in South Korea, its primary market.

Coupang operates a comprehensive e-commerce ecosystem, often referred to as the "Amazon of South Korea," offering a wide range of products and services. Key offerings include its signature "Rocket Delivery" for rapid e-commerce fulfillment, "Rocket Fresh" for grocery delivery, "Coupang Eats" for restaurant delivery, and "Coupang Play" for video streaming. The company also provides digital payment solutions through "Coupang Pay" and a subscription service called "Rocket Wow," which bundles various benefits. Coupang has expanded its market segments to include luxury fashion through its acquisition of Farfetch and operates a growing third-party marketplace.

Coupang holds a leading position in South Korea's e-commerce market, commanding approximately 28% market share as of early 2026, serving over 22 million active customers. The company has recently faced significant regulatory scrutiny in South Korea following a data breach in 2025 that affected millions of customers. In April 2026, South Korea's antitrust regulator designated founder Bom Kim as the "controlling entity," a decision Coupang plans to challenge, which has also become a point of diplomatic tension between South Korea and the United States. Bom Kim remains the CEO and Chairman of Coupang, Inc.