Consensus Taps SaaS Marketing Veteran Doug Sechrist as CMO Amid Category Expansion
Event summary
- Doug Sechrist joins Consensus as Chief Marketing Officer on June 25, 2026.
- Sechrist brings 25 years of B2B SaaS marketing experience from Zenoti, Zenefits, Five9, and Eloqua.
- Consensus has expanded its Product Experience Platform through acquisitions of Peel and Saleo.
- The company is trusted by 60% of the world's largest software companies.
The big picture
Consensus is positioning itself at the forefront of a shift in B2B buying behavior, moving away from traditional sales demos to self-directed product experiences. With Sechrist's appointment, the company aims to solidify its role in defining this new category, leveraging his expertise in aligning marketing and sales to drive measurable outcomes.
What we're watching
- Category Leadership
- Whether Sechrist can translate Consensus's product momentum into category leadership.
- Execution Risk
- The pace at which Consensus integrates Peel and Saleo to drive predictable growth.
- Market Dynamics
- How Consensus's DEMOFEST London event in October will shape its category strategy.
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