ConnectWise Consolidates Partner Operations Under New President
Event summary
- Mari-Frances Bentvelzen promoted to President, Revenue & Commercial Operations at ConnectWise, effective October 1, 2026.
- Bentvelzen will oversee Global Sales, Partner Success, Professional Services, Support, and broader partner experience.
- Role expansion consolidates all partner-facing functions under one leader to improve accountability and outcomes.
- Bentvelzen previously served as Chief Customer Officer at WEX and SAP Concur, with 15+ years in commercial strategy.
The big picture
ConnectWise's move to unify partner operations under a single leader reflects a broader industry trend toward streamlined partner experiences and accountability. The shift comes as the AI-native ConnectWise Platform becomes generally available, positioning the company to compete more effectively in the crowded IT services market. With 100,000+ IT providers relying on its platform, ConnectWise's strategic realignment could enhance its market position and partner retention.
What we're watching
- Execution Risk
- Whether Bentvelzen can sustain partner growth while managing expanded responsibilities.
- Strategic Alignment
- How the consolidation of partner-facing functions impacts ConnectWise's ability to respond to partner needs.
- Market Positioning
- The pace at which ConnectWise can differentiate itself in the competitive IT services market.
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