Brightspeed Overhauls Internet Move Process with EasyMove™
Event summary
- Brightspeed launched EasyMove™ on April 9, 2026, a loyalty-first internet move service that eliminates traditional disconnect-and-reconnect processes.
- EasyMove™ allows customers to transfer service seamlessly, retaining account history, equipment, and pricing benefits.
- The service is available across eligible markets, with dedicated move specialists and personalized installation support.
- Customers enrolling in AutoPay with paperless billing during their move may qualify for a $10 monthly discount.
The big picture
Brightspeed's EasyMove™ challenges the traditional broadband move model, which often treats moving customers as new acquisitions. This shift aligns with broader industry trends toward customer-centric service designs, particularly in competitive fiber markets. As the third-largest fiber broadband builder in the U.S., Brightspeed's move could set a new standard for customer loyalty programs in telecommunications.
What we're watching
- Customer Retention
- How EasyMove™ will affect Brightspeed's customer churn rates by reducing friction during moves.
- Operational Efficiency
- Whether the streamlined move process will improve operational costs and service activation times.
- Market Differentiation
- The pace at which competitors adopt similar loyalty-first move models to retain customers.
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