Gutter Supply Migrates Off 20-Year Legacy Platform to BigCommerce for B2B Agility
Event summary
- Gutter Supply replaced its 20-year-old legacy ecommerce platform with BigCommerce and Feedonomics in October 2026.
- The migration reduced feature implementation times from over a year to days or weeks.
- BigCommerce's native B2B capabilities enabled Gutter Supply to implement tiered pricing, invoicing, and contractor-specific experiences without custom development.
- Feedonomics improved Gutter Supply's Google Merchant Center product approval rate and streamlined feed management.
The big picture
Gutter Supply's migration highlights the growing divide between legacy ecommerce systems and modern B2B commerce platforms. The move reflects broader industry trends where distributors are prioritizing agility and contractor-specific digital experiences to compete in a digital-first market. The success of this transition could serve as a case study for other distributors sitting on outdated technology stacks.
What we're watching
- B2B Platform Adoption
- Whether other distributors with legacy systems will follow Gutter Supply's migration path to modern commerce platforms.
- Contractor Retention
- How effectively Gutter Supply's new platform features like QuickShop and Custom Cutting will drive contractor loyalty and repeat ordering.
- Replatforming ROI
- The pace at which Gutter Supply realizes measurable business growth from its new commerce infrastructure.