Commerce.com, Inc.

https://www.commerce.com/

Commerce.com, Inc. is a publicly traded Software-as-a-Service (SaaS) company headquartered in Austin, Texas, that provides an open, AI-driven commerce ecosystem. The company's mission is to empower businesses to innovate, grow, and thrive by connecting the tools and systems that drive e-commerce growth, enabling them to unlock data potential and deliver seamless, personalized experiences across various channels.

The company's core offerings include its flagship e-commerce platform, BigCommerce, an open commerce engine; Feedonomics, an AI-powered platform for product data optimization and syndication; and Makeswift, a visual editor for building and managing storefront and content experiences. These products and services facilitate end-to-end e-commerce operations, including store design, catalog management, hosting, checkout, order management, and integrations with third-party services. Commerce.com serves a global market, supporting business-to-consumer (B2C), business-to-business (B2B), and small business (SB) use cases across the United States, Europe, the Middle East, Africa, and the Asia Pacific, with a strategic focus on larger enterprise customers.

Formerly known as BigCommerce Holdings, Inc., the company rebranded to Commerce.com, Inc. in July 2025, shifting its ticker symbol to CMRC on NASDAQ. This rebranding signifies a strategic pivot towards AI-driven "agentic commerce," where artificial intelligence facilitates consumer interactions and transactions. Under the leadership of CEO Christopher Travis Hess, Commerce.com has recently unveiled new product innovations across its storefronts, B2B capabilities, payments, and AI-driven commerce at its Commerce Live 2026 event. The company is targeting full-year GAAP profitability for the first time in 2026 and recently rejected an unsolicited acquisition proposal from Rezolve AI.

Latest updates

Commerce.com Bolsters AI Commerce Push with Broad Platform Updates

Event summary

  • Commerce.com, parent of BigCommerce, Feedonomics, and Makeswift, announced a suite of product innovations at Commerce Live 2026.
  • New features include expanded multi-language support, advanced promotions management, and faster checkout performance (reduced load times by one second).
  • Native Hosting for Catalyst, a Makeswift offering, will enter open beta this summer on Cloudflare.
  • Commerce is unifying its B2B and B2C platform experiences for a single control panel and storefront API layer.
  • Feedonomics Surface expansion now supports Microsoft Ads, TikTok, and Pinterest, resulting in a 24 percentage point increase in gross merchandise value for early adopters.

The big picture

Commerce.com's announcements signal a strategic pivot towards AI-driven commerce and a broader expansion of its ecosystem. The company is attempting to position itself as a foundational infrastructure provider for merchants navigating the complexities of multi-channel sales and agentic shopping. This move is a direct response to the increasing demand for flexible, scalable, and AI-ready commerce solutions, a market estimated to be worth billions annually.

What we're watching

B2B Integration
The success of unifying B2B and B2C platform experiences will hinge on seamless integration and minimal disruption for existing merchants, potentially impacting adoption rates.
Agentic Commerce
How quickly Commerce can establish itself as a key distribution channel for AI agents like ChatGPT and Gemini will determine its share of the emerging agent-driven commerce landscape.
Cloudflare Dependency
Reliance on Cloudflare for Native Hosting for Catalyst introduces a potential single point of failure and could limit customization options for merchants.

Commerce Awards Highlight AI, B2B Focus in Ecommerce Ecosystem

Event summary

  • Commerce.com, parent of BigCommerce and Feedonomics, announced its 2026 AMER Customer and Partner Awards on April 29, 2026.
  • Awards recognized customers and partners for growth, innovation in digital experience, connected commerce, and B2B excellence.
  • Mizuno North America won the Growth Champion Award, while Kong Company secured the Innovation in Digital Experience Award.
  • Mojo Active was named Agency Partner of the Year, and PayPal received the Tech Partner Award.

The big picture

Commerce’s awards program underscores the ongoing shift towards AI-driven, composable ecommerce solutions, particularly for B2B merchants. The recognition of partners like Mojo Active and Avalara demonstrates the growing importance of a robust ecosystem in enabling merchant success. This reinforces Commerce’s strategy of positioning itself as a central hub for these technologies, but also highlights potential dependencies on key partners.

What we're watching

Partner Dynamics
The recurring prominence of Mira Commerce and Mojo Active suggests a concentration of expertise within the Commerce partner ecosystem, potentially limiting broader adoption.
AI Integration
Avalara’s repeated recognition for innovation in digital experience highlights the increasing importance of AI-powered integrations for ecommerce merchants, a trend that will likely intensify.
B2B Specialization
The emphasis on B2B excellence signals a growing demand for specialized ecommerce solutions catering to complex business needs, which could create a niche market for focused providers.

BigCommerce Merchants Gain AI Shopping Access via PayPal Integration

Event summary

  • Commerce.com, parent company of BigCommerce, integrated PayPal’s Store Sync into its App Marketplace and Channel Manager.
  • The integration provides BigCommerce merchants access to AI-powered shopping surfaces like Microsoft Copilot, Meta, and Perplexity.
  • AI-driven retail sales reportedly increased nearly 700% year-over-year during the most recent holiday season.
  • The integration is initially available to US-based BigCommerce merchants using PayPal for payment processing.
  • This launch marks a decade-long partnership between Commerce and PayPal.

The big picture

The integration signals a broader shift towards agentic commerce, where AI agents actively facilitate product discovery and purchase. This move positions BigCommerce and PayPal to capitalize on the rapid growth of AI-driven retail, which is fundamentally altering consumer shopping behavior. The partnership leverages PayPal’s existing payment infrastructure and network to streamline the integration process for merchants, reducing friction and accelerating adoption.

What we're watching

Adoption Rate
The speed at which BigCommerce merchants adopt PayPal Store Sync will determine the immediate impact on Commerce’s revenue and the visibility of its merchants within AI shopping channels.
Channel Expansion
How quickly PayPal adds new AI shopping surfaces to Store Sync will dictate the breadth of discoverability for BigCommerce merchants and the overall value proposition.
Competitive Response
Other ecommerce platforms will likely accelerate their own AI integration efforts, potentially intensifying competition for both merchants and AI shopping surface providers.

Feedonomics Integrates with AI Agents, Signaling Shift in E-Commerce Discovery

Event summary

  • Feedonomics, a Commerce.com subsidiary, launched Agentic Catalog Exports (ACE), a new enterprise service for syndicating product catalogs to AI-powered shopping environments.
  • ACE integrates with platforms including OpenAI/ChatGPT, Google Gemini, Microsoft Copilot, PayPal, Stripe, Perplexity, and Amazon.
  • Dell is an early adopter, preparing approximately 7,000 product listings for agentic discovery.
  • The service builds on Feedonomics' existing data optimization capabilities and is initially available as an enterprise offering.
  • Commerce.com aims to make product data 'agent-ready' as AI agents increasingly influence product discovery and purchasing decisions.

The big picture

The emergence of 'agentic commerce,' where AI agents directly influence product discovery and purchasing, represents a significant shift in the e-commerce landscape. Feedonomics’ ACE offering positions Commerce.com to capitalize on this trend, but its success hinges on the widespread adoption of agent-driven shopping experiences and the ability to maintain compatibility with rapidly evolving AI protocols. This move signals a broader trend of data infrastructure providers adapting to the demands of AI-powered commerce.

What we're watching

Adoption Rate
The speed at which other enterprise retailers adopt ACE will indicate the true market demand for agent-ready data solutions and the viability of Commerce.com’s strategy.
Channel Expansion
How quickly Commerce.com expands ACE’s integrations beyond the initial list of partners will reveal the platform’s flexibility and its ability to capitalize on the evolving agentic landscape.
Pricing Model
Whether Commerce.com broadens accessibility to self-serve and mid-market customers will depend on its ability to develop a scalable and profitable pricing model beyond the current enterprise focus.

Mountain Warehouse Overhauls E-commerce with BigCommerce, Signals Shift to Composable Architectures

Event summary

  • Mountain Warehouse, a global outdoor retailer with over 400 stores and 5 million customers, replaced a decade-old custom-built e-commerce platform.
  • The retailer is leveraging BigCommerce's composable architecture, including Catalyst, Vercel, Contentful, Algolia, Stripe, PayPal, Apple Pay, Google Pay, and Dotdigital.
  • Commerce.com, Inc. (CMRC), BigCommerce’s parent company, announced the partnership on April 20, 2026.
  • The new system aims to improve scalability, reduce operational complexity, and accelerate innovation for Mountain Warehouse's global e-commerce operations.

The big picture

Mountain Warehouse’s move reflects a growing trend among large retailers to adopt composable commerce architectures, driven by the need for greater agility and faster innovation cycles. This shift away from monolithic, custom-built systems represents a significant strategic change, potentially disrupting the traditional e-commerce platform landscape and favoring vendors offering modular, API-first solutions. Commerce.com's ability to capitalize on this trend will be a key indicator of its long-term success.

What we're watching

Adoption Rate
The success of BigCommerce’s Catalyst and composable approach will hinge on its ability to attract and retain enterprise clients beyond Mountain Warehouse, demonstrating a viable alternative to monolithic platforms.
Integration Costs
While composable architectures offer flexibility, the complexity of integrating numerous best-of-breed solutions could lead to higher initial implementation costs and ongoing maintenance challenges for Mountain Warehouse and similar retailers.
Competitive Response
Other e-commerce platform providers will likely accelerate their own composable offerings to counter BigCommerce's momentum, potentially intensifying competition and driving down margins.

Commerce Awards Highlight EMEA Growth in AI-Driven Ecommerce

Event summary

  • Commerce.com, parent of BigCommerce and Feedonomics, announced its 2026 EMEA Customer and Partner Awards on April 17, 2026.
  • Awards recognized innovation and growth across categories like 'Growth Champion,' 'Innovation in Digital Experience,' and 'B2B Excellence'.
  • Studio Anneloes won the 'Growth Champion' award for customers, while De Nieuwe Zaak secured both 'Partner of the Year' and 'Innovation in Digital Experience' awards.
  • Adyen received the 'Growth Champion' award for partners, highlighting its contribution to the Commerce ecosystem’s expansion.

The big picture

The awards highlight the increasing sophistication of ecommerce operations in the EMEA region, driven by the adoption of AI and composable technologies. Commerce's platform is positioned as a facilitator of this trend, but the reliance on a relatively small number of key partners introduces a potential vulnerability. The awards also serve as a marketing tool to attract further customers and partners to the BigCommerce and Feedonomics ecosystems.

What we're watching

Partner Dependency
The significant recognition of partners like De Nieuwe Zaak and Adyen suggests Commerce’s reliance on these entities for growth and implementation, potentially creating a risk if those relationships weaken.
Regional Focus
The EMEA-specific nature of these awards underscores the importance of this region to Commerce’s overall strategy, and future awards may reveal shifts in regional priorities.
AI Adoption
The repeated emphasis on AI and composable technologies across multiple award categories indicates the accelerating pace of adoption within the Commerce ecosystem, and whether smaller merchants can keep pace.

Commerce.com Erects Poison Pill Amidst Rezolve Ai Acquisition Bid

Event summary

  • Commerce.com adopted a limited duration stockholder rights plan (a ‘poison pill’) effective immediately, expiring April 12, 2027.
  • The move directly responds to an unsolicited acquisition proposal from Rezolve Ai PLC, offering one Rezolve Ai share for every two Commerce.com shares.
  • Rezolve Ai’s offer represents a 47% discount to Commerce.com’s current share price (based on Rezolve Ai’s $2.88 closing price on April 7, 2026).
  • The Rights Plan allows holders to purchase shares of the acquiring company at a favorable ratio if a takeover succeeds.

The big picture

Commerce.com’s adoption of a poison pill underscores a defensive posture against Rezolve Ai’s acquisition attempt, highlighting a disagreement on valuation. This move is a common tactic to deter hostile takeovers and buy time for a company to explore alternatives or negotiate a more favorable deal. The discount offered by Rezolve Ai suggests a strategic assessment of Commerce.com's standalone value versus its potential within Rezolve Ai’s ecosystem, potentially reflecting concerns about integration or market overlap.

What we're watching

Acquisition Pursuit
Whether Rezolve Ai will revise its offer or pursue alternative acquisition strategies given the Rights Plan's implementation, and if Commerce.com will engage in negotiations.
Shareholder Reaction
How Commerce.com shareholders will react to the Rights Plan, particularly given the perceived undervaluation of the initial offer and the potential for a protracted negotiation.
Rights Plan Extension
The likelihood of Commerce.com extending the Rights Plan beyond its April 2027 expiration date, signaling continued resistance to acquisition interest.

Commerce.com to Brief Investors Amidst Ecosystem Integration Challenges

Event summary

  • Commerce.com will host an investor briefing at Commerce Live in Chicago on April 29, 2026.
  • The briefing will feature presentations and a Q&A session with Commerce leadership.
  • Attendance is by invitation only, with a webcast available for broader participation.
  • Commerce.com, formerly BigCommerce Holdings, Inc. (Nasdaq: CMRC), is an open, AI-driven commerce ecosystem provider.
  • The event takes place at Navy Pier, Chicago, from 12:00 – 1:30 p.m. CDT.

The big picture

Commerce.com’s rebranding and acquisition strategy reflect a broader trend in the e-commerce sector towards consolidating fragmented tools and data sources. The company’s success depends on its ability to create a cohesive and valuable ecosystem, rather than simply aggregating disparate technologies. The investor briefing provides a key opportunity to assess the execution of this ambitious vision, particularly given the complexities of integrating multiple acquired entities.

What we're watching

Integration Risk
The success of Commerce.com’s strategy hinges on effectively integrating its various subsidiaries (BigCommerce, Feedonomics, Makeswift), and the briefing will likely reveal the progress and challenges in achieving operational synergies.
Customer Retention
Given the list of prominent customers, Commerce.com’s ability to retain these key accounts amidst ongoing platform changes will be a critical indicator of its long-term viability.
AI Adoption
The company's positioning as an 'AI-driven' commerce ecosystem requires demonstrable adoption and value creation for clients; the briefing should clarify how AI is translating into tangible business outcomes.

Commerce.com Rejects Rezolve AI Acquisition Bid, Citing Undervaluation

Event summary

  • Commerce.com (CMRC) rejected an unsolicited acquisition proposal from Rezolve AI PLC on April 8, 2026.
  • The latest offer, providing one Rezolve AI share for every two Commerce.com shares, represents a 47% discount based on Rezolve AI’s closing price.
  • This follows a previous rejection of a similar offer on February 22, 2026, which carried a 29% discount.
  • Commerce.com is using Morgan Stanley as its financial advisor and Latham & Watkins LLP as legal counsel in this matter.
  • Commerce.com emphasizes its focus on maximizing shareholder value through its ongoing business transformation and AI-powered agency commerce positioning.

The big picture

The failed acquisition attempt highlights a potential disconnect between Rezolve AI’s valuation of Commerce.com and the market’s perception of its AI-driven commerce ecosystem. This situation underscores the ongoing scrutiny of e-commerce valuations, particularly as companies integrate AI capabilities. The rejection signals a willingness by Commerce.com’s board to defend its independence and pursue a standalone strategy, even in the face of a sizable, albeit discounted, offer.

What we're watching

Acquisition Interest
Whether Rezolve AI will pursue alternative acquisition strategies or attempt a revised bid for Commerce.com, given the clear rejection and stated undervaluation.
Shareholder Response
How Commerce.com shareholders will react to the board’s firm stance against the offer, and whether activist investors will emerge to challenge the current strategy.
Business Transformation
The pace at which Commerce.com can demonstrate tangible progress in its stated business transformation and AI-powered agency commerce initiatives to justify its valuation and fend off future unsolicited offers.

Commerce.com Awards Highlight APAC Ecommerce Growth, Partner Ecosystem

Event summary

  • Commerce.com, parent of BigCommerce and Feedonomics, announced its 2026 APAC Customer and Partner Awards on April 6, 2026.
  • Awards recognized customers demonstrating growth, innovation in digital experience, connected commerce, and B2B excellence, alongside partner achievements.
  • Web Force 5 was recognized as BigCommerce Agency Partner of the Year, while MYOB Acumatica won as a BigCommerce Tech Partner.
  • Atlantic Pet Products won the Growth Champion Award for BigCommerce customers, while Stack Commerce won for Feedonomics customers.

The big picture

Commerce’s APAC awards program signals the growing importance of the region to the company’s overall growth strategy. As ecommerce continues to mature in APAC, competition is intensifying, requiring Commerce to demonstrate its value proposition through both customer success and a robust partner ecosystem. The awards highlight the platform's ability to facilitate growth for businesses navigating increasingly complex digital landscapes, but also underscore the need for continued innovation and strategic partnerships to maintain a competitive edge.

What we're watching

Partner Dependency
The recurring recognition of Web Force 5 and MyIntegrator highlights Commerce’s reliance on a concentrated group of partners for execution and innovation, potentially creating a bottleneck.
Regional Growth
Continued success in the APAC region is crucial for Commerce, but the competitive landscape is intensifying, requiring sustained investment and localized strategies.
API Utilization
The emphasis on B2B excellence and tech partner awards underscores the importance of Commerce’s open APIs; the pace of third-party integration will be a key indicator of platform stickiness.

Commerce.com CFO to Address Morgan Stanley Tech Conference

Event summary

  • Commerce.com CFO and COO Daniel Lentz will present at the Morgan Stanley Technology, Media & Telecom Conference.
  • The presentation is scheduled for March 2, 2026, at 9:15 AM Pacific Time.
  • A live webcast will be available on the Commerce investor relations website.
  • Commerce.com (CMRC) is the parent company of BigCommerce, Feedonomics, and Makeswift.

The big picture

Commerce.com's participation in a major investor conference underscores its efforts to communicate its strategic direction and financial outlook to a broader audience. The company's focus on an open, AI-driven commerce ecosystem positions it within a rapidly evolving market, but its success hinges on effectively integrating its acquisitions and demonstrating tangible value to its customer base. The conference provides a platform to address investor concerns and reinforce the company's narrative amidst ongoing market volatility.

What we're watching

Capital Allocation
The conference presentation will likely be scrutinized for signals regarding Commerce's capital deployment strategy, particularly given its acquisitions of Feedonomics and Makeswift.
Growth Trajectory
The pace at which Commerce can integrate its acquired entities and demonstrate combined revenue growth will be a key indicator of management’s execution capabilities.
Market Sentiment
How the market interprets Lentz’s commentary on the evolving competitive landscape and the impact of macroeconomic factors will influence CMRC’s valuation.

Commerce.com Revenue Growth Slows Amid Agentic Commerce Push

Event summary

  • Commerce.com (formerly BigCommerce) reported Q4 2025 revenue of $89.5 million, a 3% increase year-over-year.
  • Annual Recurring Revenue (ARR) grew by 3% to $359.1 million, with Enterprise Accounts now representing 80% of total ARR, up from 75% a year prior.
  • The company is re-branding and focusing on 'agentic commerce,' integrating with PayPal and Stripe to enable AI-driven shopping experiences.
  • Non-GAAP operating income decreased to $7.4 million in Q4 2025, compared to $10.1 million in the prior year.

The big picture

Commerce.com's strategic shift towards agentic commerce reflects the broader industry trend of integrating AI into the e-commerce experience. However, the slowing revenue growth and declining ARPA suggest that the transition may be more challenging than initially anticipated. The company's ability to effectively monetize its new agentic commerce features and retain enterprise customers will be key to its long-term success.

What we're watching

Growth Sustainability
The pace of ARR growth will be critical to watch, as the 3% increase represents a significant slowdown from previous periods, raising questions about the effectiveness of the agentic commerce strategy.
Enterprise ARPA
The 3% decline in Average Revenue Per Account (ARPA) for Enterprise Accounts warrants further investigation, as it could indicate pricing pressure or reduced upsell opportunities.
Integration Risk
The reliance on partnerships with PayPal, Stripe, and Google introduces integration risk, as changes in these relationships could significantly impact Commerce.com’s product offerings and revenue streams.

BigCommerce Broadens Stripe Checkout Integration for Global E-Commerce Push

Event summary

  • BigCommerce, a subsidiary of Commerce.com, expanded its integration with Stripe to include Stripe’s Optimized Checkout Suite globally.
  • The integration provides BigCommerce merchants access to local payment methods, BNPL options, and AI-driven fraud prevention tools.
  • Stripe’s Link checkout technology, previously limited to US merchants, is now available worldwide, potentially accelerating checkout speeds by 3x and boosting conversion rates by up to 14%.
  • The integration aims to address rising operational costs and facilitate global expansion for BigCommerce merchants.
  • Early beta testers, including Canpump, reported benefits such as faster checkout and access to alternative payment options.

The big picture

This expanded integration reflects the increasing importance of seamless and localized checkout experiences in the competitive e-commerce landscape. By embedding Stripe’s technology, BigCommerce aims to reduce friction and improve conversion rates, a critical factor for merchants facing rising customer acquisition costs. The global rollout signals a strategic shift towards providing a more comprehensive and integrated commerce platform, positioning BigCommerce to better serve international merchants.

What we're watching

Adoption Rate
The speed at which BigCommerce merchants adopt the upgraded Stripe integration will determine the immediate impact on conversion rates and revenue, and whether the claimed benefits materialize across the global merchant base.
Competitive Response
Other e-commerce platform providers will likely evaluate this integration and consider similar partnerships to retain or attract merchants, potentially triggering a wave of competitive feature enhancements.
Fraud Trends
The effectiveness of Stripe Radar’s AI-powered fraud prevention in mitigating evolving fraud techniques will be crucial for maintaining merchant trust and protecting customer data, especially as the integration expands globally.

BigCommerce Integrates with Stripe's Agentic Commerce Suite to Enable AI-Driven Sales

Event summary

  • BigCommerce, a subsidiary of Commerce.com (CMRC), has integrated with Stripe’s new Agentic Commerce Suite.
  • The integration allows BigCommerce merchants to utilize AI agents for product discovery and checkout.
  • Stripe’s Agentic Commerce Suite aims to simplify AI integration, previously requiring months of bespoke engineering.
  • The suite supports agentic discovery, flexible checkout, merchant-of-record status, and fraud protection via Shared Payment Tokens (SPTs) and Stripe Radar.

The big picture

The partnership signifies a broader trend of embedding AI agents directly into the e-commerce purchase funnel, moving beyond product discovery to encompass the entire checkout process. This integration lowers the barrier to entry for merchants wanting to leverage AI, but also introduces new complexities around fraud prevention and brand control. The success of this initiative will depend on Stripe’s ability to deliver a scalable and secure platform that resonates with BigCommerce’s diverse merchant base.

What we're watching

Adoption Rate
The pace at which BigCommerce merchants adopt the Agentic Commerce Suite will indicate the true demand for AI-driven sales and Stripe’s ability to deliver on its promise of simplified integration.
Competitive Response
Other ecommerce platform providers will likely accelerate their own AI agent integrations, potentially creating a competitive landscape for both BigCommerce and Stripe.
Fraud Risk
The effectiveness of Stripe’s fraud protection measures (SPTs and Radar) in mitigating risks associated with non-human traffic will be crucial for maintaining merchant trust and avoiding financial losses.

EuroOptic's Composable Commerce Shift Drives Sales Surge

Event summary

  • Sporting gear retailer EuroOptic implemented a composable ecommerce site using Commerce.com's BigCommerce, Feedonomics, and Makeswift.
  • EuroOptic reported significant increases in sales, traffic, and orders within the first two quarters post-launch.
  • The project involved replacing a custom on-premise ecommerce service with a modern, flexible platform to address regulatory compliance and improve customer experience.
  • MoJo Active, a Commerce Elite Agency Partner, led the implementation leveraging BigCommerce’s Catalyst storefront technology and a headless architecture.

The big picture

The EuroOptic case study highlights the growing trend of composable commerce, where businesses assemble best-of-breed solutions via APIs to achieve greater flexibility and agility. This approach is particularly attractive to companies operating in regulated industries like firearms, where compliance and customization are paramount. Commerce.com’s success in facilitating this transformation positions it as a key player in the evolving ecommerce landscape, but also underscores the increasing complexity of modern digital infrastructure.

What we're watching

Regulatory Headwinds
The success of EuroOptic’s approach hinges on maintaining compliance within a highly regulated industry; any shifts in regulations could necessitate costly platform adjustments.
Scalability
While the initial results are promising, the composable architecture's ability to scale efficiently as EuroOptic expands its product catalog and geographic reach remains to be seen.
Partner Dependency
EuroOptic’s reliance on MoJo Active for ongoing maintenance and development creates a potential single point of failure and could impact agility.
CID: 501